# Nuira

> Nuira is the decision layer for ecommerce. It connects a brand's store, ad
> accounts and back office — Shopify, PrestaShop, Meta Ads, Google Ads, Klaviyo,
> Google Analytics, Merchant Center, Odoo and Gorgias — works out the real
> margin on every order by combining revenue with product costs (COGS), and
> ranks the highest-impact growth decisions, each with its money impact, a
> confidence level and the reasoning behind it. Nuira is recommend-only: it
> reads from connected accounts and never edits, pauses or publishes anything.
> Pricing is one plan banded on annual net sales, from $99/mo, with a 7-day free
> trial.

- The distinguishing idea is profit, not ROAS. Ad platforms optimise for revenue because they cannot see product cost; Nuira judges spend against the margin an order actually leaves.
- Recommend-only by design. Every recommendation is a decision for the operator to apply in their own account — there is no write-back to any connected platform.
- Every figure is traceable. A recommendation states the number, the confidence level, and the data it came from, rather than asking for trust in a score.

## Product

- [Nuira](https://nuira.ai/en): The decision layer for ecommerce: what it connects, how it reasons, and what a recommendation looks like
- [Pricing](https://nuira.ai/en/pricing): One plan, banded on annual net sales from $99/mo (Up to $500k) to $999/mo (Over $10M); 7 days free, no lock-in

## Integrations

Nuira reads from these platforms. Each guide covers the permissions requested,
the data synced, and how long a first sync takes. Google Analytics, Merchant Center and Odoo are connectable in the app but have no published walkthrough yet.

- [All integration guides](https://nuira.ai/en/guides): Index of every connection walkthrough
- [Shopify](https://nuira.ai/en/guides/connect-shopify): Learn how to connect your Shopify store to Nuira so your orders, product costs, and customers become profit-aware growth recommendations.
- [Meta Ads](https://nuira.ai/en/guides/connect-meta-ads): Learn how to connect your Meta Ads account to Nuira so your campaign spend is judged against your real product margin, not just ROAS.
- [Google Ads](https://nuira.ai/en/guides/connect-google-ads): Learn how to connect your Google Ads account to Nuira so your campaign spend is judged against your real product margin, including every account under a manager (MCC).
- [Klaviyo](https://nuira.ai/en/guides/connect-klaviyo): Learn how to connect your Klaviyo account to Nuira to turn your campaign and email engagement data into prioritized growth recommendations.
- [PrestaShop](https://nuira.ai/en/guides/connect-prestashop): Learn how to create a read-only webservice key in your PrestaShop back office and connect your store to Nuira to turn orders, revenue and product costs into prioritized growth recommendations.
- [Gorgias](https://nuira.ai/en/guides/connect-gorgias): Learn how to connect your Gorgias helpdesk to Nuira to turn support tickets and their themes into prioritized growth recommendations.

## Free tools

Calculators that do arithmetic on the visitor's own figures — no sign-up, and
no benchmark data, which is why there is no ROI calculator here. Each page
shows its formulas and what it excludes.

- [All tools](https://nuira.ai/en/tools): Index of the free calculators
- [Breakeven ROAS calculator](https://nuira.ai/en/tools/breakeven-roas): The ROAS below which an ad is losing you money.
- [True vs blended CAC](https://nuira.ai/en/tools/true-cac): What a new customer costs, not just any order.
- [Shopify fee calculator](https://nuira.ai/en/tools/shopify-fees): What is left of an order after fees.
- [Days of cover calculator](https://nuira.ai/en/tools/days-of-cover): When you run out at the current rate.

## Talk to us

- [Book a demo](https://nuira.ai/en/demo): A 30-minute walkthrough on your own figures if your store is connected, or on sample data if not

## Legal

- [Privacy Policy](https://nuira.ai/en/privacy): How Nuira collects, uses and protects data, including data accessed from connected platforms
- [Terms of Service](https://nuira.ai/en/terms): The terms governing use of Nuira
- [Delete your account and data](https://nuira.ai/en/delete-account): How to permanently delete an account, its organization, and all data synced from connected platforms

## Optional

- [Spanish site](https://nuira.ai/es): The same site in Spanish, the default locale
- [Sitemap](https://nuira.ai/sitemap-index.xml): All indexable URLs, both locales
- [App](https://app.nuira.ai): The product itself — sign-in and the 7-day trial