Guide

Getting started: connect Nuira to Klaviyo

Learn how to connect your Klaviyo account to Nuira to turn your campaign and email engagement data into prioritized growth recommendations.

Updated: 30 July 2026

Nuira helps ecommerce teams decide what to do next by combining data from Klaviyo with the rest of your marketing and sales stack, then surfacing the actions most likely to grow profit. This guide walks you through connecting Klaviyo to Nuira and getting your first recommendations.

Before you start

You’ll need admin access to your Klaviyo account and a Nuira workspace. If you don’t have a Nuira account yet, sign up at app.nuira.ai/signup and create a workspace before continuing.

Step 1: Start the connection from Nuira

From your Nuira workspace, click Integrations in the left sidebar. The page lists every source you can connect, under the heading Your sources. Find the Klaviyo tile and click Connect. If Klaviyo isn’t showing yet, open the Add integration tile and pick Klaviyo from the catalog.

Step 2: Authorize access in Klaviyo

You’ll be redirected to Klaviyo and asked to sign in if you aren’t already. Klaviyo will show you the permissions Nuira is requesting, which are read-only access to your accounts, campaigns, and metrics (accounts:read, campaigns:read, metrics:read). Nuira asks for nothing that can write to your Klaviyo account: it cannot create, edit, send, or pause anything. Review the requested scopes and click Allow to authorize the connection.

Step 3: Confirm the sync

After authorizing, you’ll be redirected back to Nuira. Your Integrations page will show Klaviyo with a Connected badge, and Nuira will begin syncing your campaign and metrics data in the background.

The first sync imports up to the last 12 months of campaign performance: sends, opens, clicks, unsubscribes, and attributed revenue, broken down by campaign and by day. Initial sync time depends on account size but typically completes within a few minutes to a few hours. After that, Nuira refreshes automatically every few hours and only pulls what changed since the last run.

Step 4: Explore your recommendations

Once your data has synced, open Recommendations in the sidebar. You’ll see a ranked list of suggested actions based on your combined Klaviyo, ecommerce, and ad platform data, ordered by estimated profit impact. Click into any recommendation to see the reasoning and supporting data behind it, along with a confidence level so you know how much weight to give it.

Nuira only recommends. It never applies a change to Klaviyo or to any other connected tool on your behalf: you decide what to act on, and you make the change in your own account.

Step 5: Review insights and sales attribution

Insights shows what’s changed recently across revenue, margin, and ad spend, while Sales breaks down where your revenue is coming from by channel, including Klaviyo’s contribution. Use these views alongside your recommendations to understand the “why” behind each suggestion.

Disconnecting or reconnecting

If you ever need to reconnect or disconnect Klaviyo, go to Integrations, click the ··· menu in the top-right corner of the Klaviyo tile, and choose Reconnect or Disconnect. Disconnecting removes Nuira’s stored access to your Klaviyo account and stops future syncing, but does not delete historical data already imported. Reconnecting sends you back through the same Klaviyo authorization screen, and syncing resumes from where it left off.

Need help?

If you run into any issues connecting your account, reach out to marc@nuira.ai and we’ll help you get set up.